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GMC Software Technology (GMC) announces the outcomes of its commissioned research: Insurance Companies Falling Behind In Delivering Modern Communications, which reveals nearly 90 percent of insurance companies believe customer communications management is central to overall customer experience.

The research, conducted by Forrester Consulting, drilled into top communication priorities, pain points and implementation challenges that insurers are experiencing. Consistent responses revealed insurance organizations still lag behind in developing communications that meet the shift in consumer behavior.

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