Changing demographics and socio-economic realities in the U.S. mean personal-lines insurers must find ways to cater to growing segments, such as the seniors and hispanics, while also serving other groups whose habits have changed in the wake of the recession.

The pace of population growth in the U.S. is slowing, with the decade that ended in 2010 showing the slowest rate of population growth since the Great Depression, according to Conning's latest report, "Personal Lines Consumer Markets Annual." The growth rate is expected to slow even more for the current decade.

But the good news is that the U.S. fertility rate is still among the highest of economically advanced countries. While birthrates of the current U.S. population are declining, Conning says higher birthrates among immigrant populations are expected to make up the difference and push U.S. fertility rates beyond economic competitors. 

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