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By Carol Laufer, ACE Excess Casualty, and Lori Brassell-Cicchini, ESIS Catastrophe Services

Business continuity is not just about protecting the supply chain. When a disaster strikes, how a company responds, and how the public perceives that response, can have a significant and lasting impact on its business. A poorly handled response can seriously damage a company’s reputation, lead to lost customers and sales and even spur new regulations. An effective response will help mitigate those very real threats to revenue and reputation. Planning makes all the difference.

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