By Carol Laufer, ACE Excess Casualty, and Lori Brassell-Cicchini, ESIS Catastrophe Services
Business continuity is not just about protecting the supply chain. When a disaster strikes, how a company responds, and how the public perceives that response, can have a significant and lasting impact on its business. A poorly handled response can seriously damage a company's reputation, lead to lost customers and sales and even spur new regulations. An effective response will help mitigate those very real threats to revenue and reputation. Planning makes all the difference.
A company that develops and tests a robust catastrophe management plan ahead of time can focus on executing the plan, helping the public and its customers through the crisis, while managing the media and government scrutiny. A disaster poses a serious challenge for any business while it is taking place, but an effective response can enhance the company's reputation for the long term.
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