Jeff Rauscher is director of solutions design for Redwood Software.

The primary focus of an insurance company is the customer. But with so many customers generating so much data, it can be a challenge to accurately collect, update and analyze customer information across locations and platforms. For efficient claims processing, you need to eliminate bottlenecks and human error wherever possible.

Automation gives you the speed, consistency, quality and efficiency you need to provide the best possible customer service as your organization grows. But to really be beneficial, you need to implement it across the entire enterprise.

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