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You can’t manage what you can’t measure, and business intelligence is only going to become more important in today’s increasingly online, mobile and cloud-based economy. B2C and B2B customers alike produce reams of information about their habits and preferences, and it’s up to producers to collect and act on that data. Nowhere is this truer than the insurance industry, where hundreds and even thousands of variables factor into every sale and transaction.

Unfortunately, many insurance professionals are having a tough time implementing sound BI practices into their firms – especially when they try to do so in-house. Just as you wouldn’t hire a plumber to write your insurance, you shouldn’t ask your agents, customer service reps or IT generalists to write your company’s BI. For that, you need professionals who are well-versed in cutting-edge business IT solutions – and the insurance industry as a whole.

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