Social media began to impact insurers in 2009 as pioneering companies used the networks to promote and protect their brands. Over the next several years, various surveys charted its growing use and sophistication. Here in 2013, social media in insurance has established a solid base in North America.
How solid? A survey conducted by Celent and Locke Lord, LLP discovered that 80 percent of insurers report that they are using social media in their business and that of the remaining 20 percent, nearly half—45 percent—plan to implement social tools within the next year.
A new report, "Social Media Use in North American Insurance," explores the benefits, barriers, plans, legal considerations, and business results related to social media in insurance. The feedback provides a snapshot of the current status and also an indication of what insurers expect in their "social" future.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
