Michael Laurie is vice president and co-founder of Silanis Technology.

The insurance industry is in the midst of a shift from paper to all-electronic processes. To keep the electronic chain intact, carriers and agents are incorporating electronic signatures, particularly for new business processing. This comes in part from the evolving expectations of the modern customer, with demands for an experience that replaces faxes, printers and courier packages with a simple and secure way to complete paperwork and signatures on a PC, smart phone or tablet.

Electronic signatures offer more than increased customer experience and satisfaction—the insurance industry is embracing this technology whether for auto and home, personal and commercial lines, or life and annuities as a foundational technology for straight-through processing (STP).

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