Market Luminary, a new online community for the property & casualty insurance industry, was formed to allow professionals to build relationships with colleagues, collaborate, network, rate vendors, and interact with experts.

“Our members share their real-life experiences with each other in a secure, controlled environment so they can choose the solutions and the relationships that are right for their needs,” says Jeff Brown, president of Market Luminary. “Our collaboration community provides social media functions without the risks associated with social media sites.”

The innovative community at lets members build relationships, research and learn, contribute items and conduct business. It’s open to employees of carriers, agents, consultants, brokers, technology vendors, and service providers.

Members can read unbiased reports and reviews about products and service providers in all property &casualty market segments. Its “luminaries” are experts who share their knowledge with members through blogs, videos, whitepapers, and webinars.

Free membership benefits include product and service discounts from the site’s partners, online communities for groups and associations, and reputation-management and social-media integration. The interactive directory provides listings of members, luminaries, carriers, MGAs, service providers, and vendors.

Market Luminary also offers a premium membership level for both members and companies. For companies, the premium membership provides additional features that enable them to expand the amount of information for both current and potential customers. Members benefit from a premium membership with advanced features such as the ability to post virtual RFPs to member companies.

The community delivers the power of broad-based social communities, but with a tight focus on the P&C industry, adds Brown, who also founded Blue Cod Technologies, a leading IT and business-process outsourcing provider for the industry.

“The P&C insurance industry is starved for innovation when it comes to collaboration,” says Gary Milliken, CEO of Harrington Insurance. “Market Luminary has provided us with a platform that could change the way industry professionals interact.”

For vendors, the Market Luminary community provides interactive marketing and branding opportunities, product and service promotion, and the ability to collect feedback and manage their reputation. Operating in beta test until recently, the site has already attracted several hundred members.