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(Prateek Kumar is vice president, business solutions, for MajescoMastek)

Through the first half of the 1990’s, no one had a website. Today, that would be unthinkable for any business—insurance or otherwise. With the proliferation of Internet technologies, social networking, and blogging, insurers can easily have a wide reaching and diverse web presence. But not all websites—or all customer experiences—are equal. A website alone is not enough to satisfy today’s average customer.

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