Insurance companies and their intermediaries are often failing to connect with those who may need retirement planning advice and solutions, particularly via employee benefit plans and among the less affluent, a survey by Deloitte's Center for Financial Services revealed.

The survey of nearly 4,500 consumers from a wide range of age and income groups found this failure to communicate to be one of five barriers preventing the industry from more effectively reaching prospects when it comes to retirement planning.

(Our last blog on this survey focused on the first of the five barriers — conflicting priorities. Future blogs will address lack of product awareness, mistrust of financial institutions, and a “do it myself” mentality among consumers.)

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