The hype surrounding Big Data use far exceeds its actual prevalence, according to a new report from Celent.
Among financial services firms with hands-on experience, however, Big Data holds big promise, according to the new report, "How Big is Big Data: Big Data Usage and Attitudes Among North American Financial Services Firms."
"Insurers interviewed generally didn't identify with the 'big' in Big Data, citing that volume was not their challenge," says Craig Beattie, senior analyst with Celent's Insurance Group and coauthor of the report. "But Big Data technologies are enabling them to address variety and velocity issues."
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