How to manage the millennial generation in the workplace is stumping both baby boomers and Gen Xers. But the generation gap is especially acute in the independent agent-broker (IAB) universe, where 84 percent of employees say there are real generational differences regarding work, and 72 percent agree that these differences pose challenges in their workplace.

That's the finding of a “Independent Insurance Agents and Brokers: The Generation Gap,” new study commissioned by Assurex Global and produced by LifeCourse Assocs., Great Falls, Va.

While nearly 3 of out 4 Americans agree that “there are real differences between older and younger generations and how they approach work,” the 72 percent of the IAB universe who cite it as a challenge as higher than the national average, the report states.

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