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While retirement savings is a leading concern for a majority of Americans, more immediate financial priorities is one barrier preventing insurance companies and their intermediaries from reaching prospects with retirement-related advice, products and services, according to a recent survey by Deloitte’s Center for Financial Services.

Deloitte’s survey of nearly 4,500 consumers from a wide range of age and income groups revealed five barriers creating a disconnect between financial institutions and consumers when it comes to retirement planning. We laid out these barriers in our previous blog, including ineffective communications, lack of product awareness, mistrust, and a “do it myself” mentality, in addition to conflicting priorities. 

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