“I” is for Insurance. The insurance industry charitable foundation (IICF) has teamed with Sesame Workshop, the nonprofit educational organization behind Sesame Street, to create an early-literacy education program for underserved children.

The partnership's program will provide parents, caregivers and facilitators in low-income communities within the Midwest, Northeast, Texas/Southeast and Western United States with tools and volunteers to enhance children's literacy, conversation, reading and writing skills.

To this end, the IICF's National Grant Committee has pledged $750,000 to the Workshop over a period of three years, starting March 2013 and ending March 2016- the IICF's largest single grant in the organization's 19-year history.

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