(Michael A. Jackowski, global managing director of Accenture Software for P&C insurance.).

There's no doubt about it:  Cloud—in conjunction with mobility and advanced analytics—is transforming the value proposition that P&C insurance companies offer their customers.  Insurers facing competitive pressures from traditional and non-traditional rivals are adapting such technologies quickly to deal with a new and more demanding environment.

Insurers are using the cloud to help drive two fundamental changes.  First, they are using cloud with other new technologies to reinvent their business mode.  They are redefining core competencies, offering new services and building new networks of partners. Second, they are creating direct, multichannel relationships with customers, with the goal of exchanging value—in the form of services and lower rates—for real-time data that can be used to accurately gauge risk. 

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