Seeing an underserved market, Hiscox has launched a private client agency to serve high-net-worth individuals in the United Kingdom.

“Research shows that 80 percent of high-net-worth (HNW) customers don't use a HNW insurer,” says Justin Gott, head of art and private client at Hiscox, in a statement.

Hiscox has opened Hiscox Private Client, a wholly-owned agency offering Hiscox products exclusively.

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