Editor's Note: This article hasbeen written by Douglas Dell, senior vice president of eLearningServices for Crawford & Company and frequent contributor toPropertyCasualty360.com.

Learning has been a prescriptiveexercise in corporate America for at least the last 100 years.Usually a need was identified, an assessment of skills gap wasmade, and the selection of a prescribed training regiment wasdeployed. Larger organizations would pursue top-tier trainingcompanies and content providers to act as developers and deliverersof these services.

It's a formula that has worked ratherwell. But what are smaller organizations with less structure,limited budgets, and no ready resource of training tools to do? Inthe past, they would develop homegrown solutions that lacked theinsights of true instructional design or a broader perspective farbeyond the focus of their business or industry.

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