Last week I blogged about the big disconnect between what the insurance industry publicly says about itself in traditional advertising, and the way it actually conducts itself.
This week I was interested to read something that seems to confirm my assuptions that we all need to be more transparent, at least according to what thousands of people are saying.
Edelman's 13th Annual Trust Barometer measures the public's faith in various institutions, industries and individuals. The global study of nearly 32,000 adults, conducted in 2012, looks at how consumers view government and private industry, and the news isn't good. In a ranking of 11 industries, financial services came in dead last–even trailing the reviled banks–with only 50 percent of respondents saying they trusted it.
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