The IASA Solution Provider Education Committee (SPEC) announces IASA will again host a special seminar, "Boot Camp+: Mastering the Art of Marketing & Selling to Insurance Companies," prior to the association's spring planning meeting, March 14 and 15, at the Loews Ventana Canyon Resort in Tucson, Ariz.  

This year's seminar will feature new sessions based on industry and previous-attendee feedback, including "The Fundamentals of Insurance: What You Need to Know," followed by an interactive session, "The Insurance Game: An Introduction to Insurance Processes."  The boot camp will begin at 7:30 a.m. local time on Thursday, March 14. 

Additional sessions include a panel of insurance company CFOs, COOs, and CIOs who will profile buying processes and preferences; an hour-long discussion about the lifecycle of insurance companies; insights into how best to maximize your budget with the right marketing mix for this industry; and an audience participation session designed to test your ability to get your message across to your target audience.  The afternoon will conclude with a networking reception for all attendees. 

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