X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

If anyone doubts how dramatically social media have changed the rules of the insurance marketing game, look no further than the recent flap about an Allstate TV commercial that’s gotten more heat than a wardrobe malfunction during the Super Bowl.

For years, insurance companies have publicly patted themselves on the back over jobs well done during disasters. Claims closed, houses rebuilt–it’s all the stuff of dramatic TV commercials, complete with sweeping music and square-jawed insurance adjusters tramping resolutely through the rubble on behalf of their customers.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.