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The insurance industry faces an uphill battle in court as a recent poll found that the majority of people hold a bias against insurers and, as jurors, would be more likely to support an individual suing a carrier.

A national telephone poll sponsored by Chicago-based DRI—Voice of the Defense Bar, an association for defense attorneys and in-house counsel, found 59 percent of respondents would be inclined to favor the individual in a lawsuit with virtually no difference between male and female respondents. Only 20 percent of respondents said they would not favor either party. A paltry 10 percent say they would favor insurance carriers, while 11 percent say they don’t know who they would favor.

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