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Upon examining the issue of innovation in insurance—particularly in the eyes of North American consumers—the insurance research and advisory firm Celent concluded that their research upheld several assumptions about the service functions provided by insurers and challenged other long-held views.

With mobile technology, one of the areas where most insurers are looking to become innovative, Mike Fitzgerald, a senior analyst in Celent’s insurance practice, found that a long-held belief that the use of mobile systems is generational seems to be false.

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