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I had a difficult decision this month. There are two terms being thrown around conference rooms with the same mind-boggling frequency as “hit the ground running” and “make sure we are on the same page.”  The funny thing about these new buzzwords is that they are really technology terms but they have been embraced by business folks who believe they are “thinking outside the box.”  So I had a tough decision to make. Should I write about HTML 5—as in “our new website needs to be HTML 5,” or should I discuss “Big Data,” as in, “Big Data is going to fundamentally change the way we do business?” Big data won this month but with HTML 5 displacing Web 2.0 as a “value-added paradigm” it was a tough decision.

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