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A few years ago we started focusing on our break-even number. We identified that number as the amount of new/new revenue we would need on a daily basis to hit our growth goal. We anticipated our residual income would be flat, but factored in the loss of any large accounts that occurred on a weekly basis. We tracked this daily and every person in the company knew if we were hitting goal. 

So how do you determine your break-even number? First, analyze your revenues. Are you a $1.2 million revenue firm? Excellent: your monthly number is $100,000, your weekly is $25,000, and your daily number is $5,000.  Tracking your daily orders or transactions using most software solutions is an easy task these days. Set up a procedure that at 3:30 p.m. each day sends the “number” to everybody in the company to know how your company is doing. 

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