The insurance industry is always worried about how it's going tomarket business and attract young talent and in mostcases, is looking toward the traditional routes of job fairs,internships and social media outreach.

Well, maybe along with these efforts, you should also besetting up a booth at your area's next comic book convention.

Last week the Wall Street Journal ran an interesting article,“Marketers Seek Out Geeks,” that takes a look at how marketersfrom a variety of corporations–including General Motors, Barnes& Noble and Disney–spent more than $15 million this year toexhibit at the New YorkComic Con, held earlier this month.

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