The insurance industry is always worried about how it's going to market business and attract young talent and in most cases, is looking toward the traditional routes of job fairs, internships and social media outreach.
Well, maybe along with these efforts, you should also be setting up a booth at your area's next comic book convention.
Last week the Wall Street Journal ran an interesting article, “Marketers Seek Out Geeks,” that takes a look at how marketers from a variety of corporations–including General Motors, Barnes & Noble and Disney–spent more than $15 million this year to exhibit at the New York Comic Con, held earlier this month.
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