The National Football League has announced Aon an official sponsor of the NFL UK, as well as a sponsor of the International Series game.

The NFL will play its sixth regular-season game in the UK on Sunday October 28, when the St. Louis Rams host the New England Patriots at Wembley Stadium. 

Aon will be working with the NFL to promote the sport in the UK and is planning to host a series of football clinics. These events are intended to introduce the sport to a new audience, including employees and families of Aon’s partner companies in the UK.

“We are extremely proud to welcome Aon, a dynamic global business leader, as a sponsor of the NFL in the UK,” said Marc Reeves, the league’s International Commercial Director. “Through their innovative, determined and collaborative approach to this partnership we have seen first-hand how they earnestly prioritise their clients’ and employees’ needs. Aon has been an exemplary partner to date, and we look forward to working together to share our brand of football with fans across the United Kingdom.”

Aon is helping to bring American football to the UK, as the company moved its corporate headquarters to London earlier this year. Aon has 24 offices and more than 6,000 colleagues in the UK, and is actively engaged in community and charitable activities.

“As global advisors on the issues of risk and people, Aon always is connecting one part of the world to another. From our presence in the U.S. to moving back to one of the most important insurance markets in the world, Aon is uniquely qualified to partner with the NFL and deliver a once-in-a-lifetime introduction of American football to many of England’s top firms,” said Phil Clement, Aon’s global chief marketing and communications officer. “The issues we help clients with every day and that are core to our business; risk management, retirement, and health care, are all equally relevant to the sport of football.”

“Helping the NFL promote such a popular sport in the UK and showcase our services to clients and prospects in this key market is a prestigious opportunity for Aon. Just like the NFL, our brand qualities of team work, superior execution, and the pursuit of excellence can empower results for our clients in a very unique and real way.”

Aon already has a strong connection with football in the UK. Since 2010, the firm has been the principal partner and global shirt sponsor of Manchester United, one of the world’s most successful sports teams and one of sports’ most recognized brands.

Source: Aon