Virtual Viewpoint is a regular feature of this website where we ask industry leaders a particular question on insurance technology. This time we've asked Kim Morton, director of global product marketing for OneShield, a question about billing systems.
What other drivers besides improving customer service should be considered when evaluating a billing system?
Morton: While it is absolutely critical to make certain a new billing system is going to increase customer service levels and billing inquiry response time, there are other benefits to be gained. If insurers don't look past the trees and into the forest for additional functionality and benefits, they will miss the opportunity to leverage billing for improved profitability and expansion into new markets.
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