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Most people in our business love to denigrate Flo and the gecko as “commoditized” insurance, a cookie-cutter sales and service approach that only works for the most basic personal lines coverage. Online rate shopping, instant quotes and web-based customer service may be convenient, but they have nothing to do with the needs of the commercial buyer – needs that only the “trusted advisor” can deliver.

But what if a broker could make those same methods work for commercial property-casualty sales and service?

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