In a survey conducted by research and consulting firm Deep Customer Connections about carriers' performance, 99 percent of independent agents and brokers polled reported that ease of doing business is critical in their choice of carriers—and to that end, ACUITY tops their list.

More than 7,000 independent agents and brokers assessed more than 200 P&C carriers in the survey, basing their responses on 11 key factors including promptness in handling claims; responsible underwriting; making it easy for producers to work with policyholders; understanding and acting on agency needs; and providing marketing support.

Deep Customer Connections President and co-founder Nort Salz notes the survey is a consolidation of similar producer surveys done by the Ashfield, Mass.-based firm in the past year, measuring their satisfaction level in dealing with a variety of carriers. Primarily aimed at serving insurers, the company examines the carrier-agent working relationship from the both agent and carrier perspectives, and presents information and analyses to its clients.

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