WELLINGTON (Reuters) – American International Group Inc is to sponsor the All Blacks rugby team on a five-and-a-half deal the New Zealand Rugby Union described as a 'game changer' on Friday.
The U.S.-based insurance company said it had struck a deal to sponsor the World Cup winning All Blacks and five other national teams, with the company's logo to be displayed on the jersey and shorts of their playing and training gear.
"Prominently associating the AIG brand with the All Blacks and the highly competitive and successful New Zealand Rugby Union teams, as well as passionate rugby fans around the world, represents a tremendous opportunity for AIG, the NZRU, and rugby," AIG President and Chief Executive Officer Bob Benmosche said in a statement.
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