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The use of analytics among property & casualty insurers has slowly evolved from strictly a risk-centric approach to business to today include a focus on customer-centric data, according to Mark Breading, a partner in the research and consulting firm Strategy Meets Action (SMA) and the author of a study on the subject: Data and Analytics in Insurance: Property and Casualty Plans and Priorities.

“Analytics is the basis for competitive advantage going forward; understanding your data, getting insight, and acting upon it,” he says.

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