In a follow-up to our "7 Powerful Agency Websites" web exclusive, we share four more sites that experts say are great examples of creative thinking when it comes to reaching clients and prospects online.

What makes a successful website? Jeff Yates, ACT executive director, made recommendations based on a number of traits, including:

 

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  • Rich content
  • Attractive and professional look
  • Online quoting
  • Links to social media
  • Blogs
  • Use of video
  • Online chats
  • Customer reviews and testimonials.

The agency websites he selected might not include all those elements, but they all had a good assortment of them, Yates said.

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