NU Online News Service, July 16, 2:37 p.m. EDT

An estimated four billion people—more than half the world's population—will be tuning in to what the BBC calls the “first truly 'Digital' Olympics.”

The BBC alone, the U.K.'s official games dispatcher, will have 765 staff members at the event—a fraction of the 21,000 visiting on-the-ground journalists, transmitting thousands of hours of continuous live coverage.

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