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The nirvana of insurance marketing is to acquire young consumers early and retain them throughout their lives, anticipating and meeting their coverage needs at each key life event. 

For example, let’s say, Joe Smith purchases an auto policy during college.  A couple of years later, he changes his address.  Then a few years later, he adds a driver to the policy.  By tracking the data and pattern matching, the insurer could see the trajectory of maturity and pitch products accordingly. 

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