Updates: The discount for Texas drivers is now 5 percent, and Arizona drivers may earn a 10 percent discount.

Esurance, the direct-to-consumer personal auto insurer, is offering drivers inTexasa 10 percent discount on their car insurance for "liking" Esurance on Facebook.

The "Like to Save" discount is the first car insurance discount of any kind strictly for Facebook users, according to Esurance. The company says it is a natural extension of Esurance's heritage as a company born of the Internet and using the latest technology to better serve customers.

Recommended For You

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.