When you are a market leader, why not press your bet? That appears to be what Progressive Insurance is doing through its new program that allows drivers not currently insured by Progressive to try out the carrier's usage-based personal auto insurance program—known as Snapshot—for a month to determine if the potential customer is eligible for a good-driving discount.
Progressive doesn't need me to praise their marketing skills; they'vedone quite well for themselves over the last decade promoting the company with a style that makes their name match the kind of company they strive to be.
This is also another warning shot for the mid-tier personal auto carriers that are not equipped to do battle with giants such as Progressive and State Farm, particularly when it comes to the use of telematics technology to determine if a driver is a good risk or not.
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