When you are a market leader, why not press your bet? Thatappears to be what Progressive Insurance is doing through its newprogram that allows drivers not currently insured by Progressive totry out the carrier's usage-based personal auto insuranceprogram—known as Snapshot—for a month to determine if the potentialcustomer is eligible for a good-driving discount.

Progressive doesn't need me to praise their marketing skills;they'vedone quite well for themselves over the last decadepromoting the company with a style that makes their name match thekind of company they strive to be.

This is also another warning shot for the mid-tier personal autocarriers that are not equipped to do battle with giants such asProgressive and State Farm, particularly when it comes to the useof telematics technology to determine if a driver is a good risk ornot.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.