When you are a market leader, why not press your bet? Thatappears to be what Progressive Insurance is doing through its newprogram that allows drivers not currently insured by Progressive totry out the carrier's usage-based personal auto insuranceprogram—known as Snapshot—for a month to determine if the potentialcustomer is eligible for a good-driving discount.

Progressive doesn't need me to praise their marketing skills;they'vedone quite well for themselves over the last decadepromoting the company with a style that makes their name match thekind of company they strive to be.

This is also another warning shot for the mid-tier personal autocarriers that are not equipped to do battle with giants such asProgressive and State Farm, particularly when it comes to the useof telematics technology to determine if a driver is a good risk ornot.

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