In some Middle Eastern countries, “going to the wall”means using an ATM. In the U.S. and in the insurance industry, thephrase has a very different meaning.

Our industry is based on the rock-solid foundation of good faithdealing and the inherent promise to pay that is contained in everyinsurance contract. Do you believe that as a professional insuranceproducer you have an obligation to advocate for your clients—to “goto the wall” if it appears that the element of good faith dealingor the “promise to pay” is not being honored?

I am not talking just about your biggest and or best clients,but all your clients.

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