IBM Launches Analytics Software Designed to Improve Decision Making

IBM announces new predictive analytics software that correlates and analyzes big data to help clients embed hyper-intelligence into business decisions.  In addition to generating insights on internal data, the software measures the impact of social networking channels and factors this information into organizational decision making.

The software represents a new class of decision-management capabilities that changes the way organizations gain, share, and take action based on information gathered as part of business processes such as marketing, claims processing, and fraud detection.  In these, and other data-rich areas the software will put forward the next best action to front-line employees ensuring optimal interactions and outcomes.