Last weekend I dropped by Chicago's Printers' Row Lit Fest, an annual event that draws hundreds of booksellers, promoters and everyone else involved in the written word. Increasingly, those words are written not in a paper form, but in digital, although this is by no means a hard and fast rule — especially for readers of literature.

One of the exhibitors, a collaboration of hipster types publishing paper chapbooks, were also giving away free buttons proclaiming “Print is Dead” — quite an act of bravado (or most likely, irony) at an event where print is still king.

My companion just happened to be an ad rep for Summit Business Media, so our hackles were immediately raised. As we good-naturedly harangued the youngster on the importance of balancing print and electronic media, he admitted that in his job as a teacher, most of his Millennial students were reading print magazines.

Recommended For You

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.