State Farm and Ford Motor Co. arerolling out a program through which drivers can utilize theauto-maker’s technology to send odometer readings directly to thecarrier—and be rewarded with lower premiums if their mileage iskept down.

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The collaboration with Ford allows State Farm customers withSYNC-equipped Ford vehicles to use the Vehicle Health Reportfeature to report their mileage.

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Since Ford’s Vehicle Health Report pulls the odometer readingdirectly from the engine’s computer, the mileage count isconsidered verified and can qualify the vehicle for State Farm’stelematics-based, pay-as-you-go Drive Safe & Save program.

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The amount of premium savings will be determined at each renewaldate (every six months) based on the number of miles driven duringthat period. Those driving the national average of 1,000 miles permonth will typically save around 10 percent but that could changedepending on actual mileage clocked, with low-mileage driverssaving up to 40 percent.

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The program launched in Utah on May 28 and will migrate to otherstates throughout the year.

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TATTOO ARTIST GETS UNDER STATE FARM’S SKIN

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In other State Farm news, Kat Von D’s next tattoo is not likelyto be of State Farm’s new logo.

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The famous tattoo artist and former star of “LA Ink” is beingsued by the insurer, which is looking to recover indemnificationpaid after the Los Angeles house the reality television star wasleasing burned down in November 2010.

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According to court documents filed in Los Angeles CountySuperior Court, State Farm is alleging Von D negligently litmultiple candles in the house and left them unattended and that thecandles started the fire.

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State Farm hopes to recoup about $909,200 it paid for the houseand its contents.

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—Chad Hemenway

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