State Farm and Ford Motor Co. are rolling out a program through which drivers can utilize the auto-maker’s technology to send odometer readings directly to the carrier—and be rewarded with lower premiums if their mileage is kept down.

The collaboration with Ford allows State Farm customers with SYNC-equipped Ford vehicles to use the Vehicle Health Report feature to report their mileage.

Since Ford’s Vehicle Health Report pulls the odometer reading directly from the engine’s computer, the mileage count is considered verified and can qualify the vehicle for State Farm’s telematics-based, pay-as-you-go Drive Safe & Save program.

The amount of premium savings will be determined at each renewal date (every six months) based on the number of miles driven during that period. Those driving the national average of 1,000 miles per month will typically save around 10 percent but that could change depending on actual mileage clocked, with low-mileage drivers saving up to 40 percent.

The program launched in Utah on May 28 and will migrate to other states throughout the year.

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TATTOO ARTIST GETS UNDER STATE FARM’S SKIN

In other State Farm news, Kat Von D’s next tattoo is not likely to be of State Farm’s new logo.

The famous tattoo artist and former star of “LA Ink” is being sued by the insurer, which is looking to recover indemnification paid after the Los Angeles house the reality television star was leasing burned down in November 2010.

According to court documents filed in Los Angeles County Superior Court, State Farm is alleging Von D negligently lit multiple candles in the house and left them unattended and that the candles started the fire.

State Farm hopes to recoup about $909,200 it paid for the house and its contents.

—Chad Hemenway

Special Reports /

State Farm Offers Driver Discount for Verified Odometer Readings

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