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Achieve Greatness is the theme for the 2012 IASA Educational Conference and Business Show, which gets underway Sunday night at the San Diego Convention Center. (Being from the small, but beautiful town ofBright, Indiana, I appreciate associations that hold their conferences inSouthern California.)

We all look for nice, uplifting slogans for conferences these days. Certainly achieving greatness is an outstanding goal, but really, does anyone want to achieve anything less than greatness? Has anyone ever proclaimed they were intent on achieving mediocrity?

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