The Hanover Insurance Group, Inc., introduces a new website designed to meet the needs of its independent agent partners and their customers. The site provides its agent partners and customers with online tools, resources, and access to important information, although The Hanover currently does not offer consumers online quote capabilities.

The new Hanover.com site enables visitors to identify and access information that they need. Visitors can find information about industry-specific products, specialized coverages, and find details on commercial, specialty and personal insurance, and company background and financial information. Consumers can access their billing and policy information, and find local Hanover agents. In celebration of its 160^th anniversary, the p&c insurer added a new history page

"As more agents and their customers rely on websites for information and transactions, we are committed to provide them with quick and easy online access to what they need," says Dick Lavey, senior vice president, field marketing and distribution, at The Hanover. "The enhanced site offers an outstanding experience —one that is packed with useful tools and information to make it easier for agents and customers to do business with us. For quotes, however, we continue to believe customers are best served when receiving advice from knowledgeable, professional independent agents and our site makes it easy for customers to locate high-quality independent agents."

Supports Commitment to Agents

As a company, The Hanover offers its products and services exclusively through a select group of independent agents. A key focus of the new Hanover.com site is to help the company's partners more easily locate and leverage industry-specific content. New tools or enhancements include:

• BusinessBuilder, to easily create attractive marketing solutions for local promotions

• Online appetite guide, to match business opportunities to The Hanover's underwriting eligibility

• Interactive personal lines tool, to evaluate coverage package comparison options

• TheAgency Place, to quickly access The Hanover's secure agent portal for quoting and other agent-specific information

• Business valuation calculator, for one-click access to a sophisticated risk management tool

While most of the new Hanover.com site was re-engineered to assist agents and customers, the new site also creates opportunities for other audiences, such as professionals seeking positions with the company.

"After being named a best place to work among insurance carriers and achieving distinction as one of the fastest growing carriers over the past five years, The Hanover.com also has been increasingly important in attracting new talent to the organization," says Lavey. "We will continue to invest in growing our expertise and in new technologies that will ensure leadership among our national peers. We intend to give our agents and customers the best possible online experience, while also being there to locally serve them."

Special Reports /

New Hanover Website Designed to Inform, Assist Agents

Related Stories

Recommended For You