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Coke, Apple and United Airlines: For better or worse, these corporate names have achieved brand recognition that make them virtually synonymous with the products they sell.

Can a humble independent agency ever hope to achieve that sort of fame—or to compete with the geckos and cavemen with their billion-dollar ad budgets and legions of marketing people? The good news is that while you may not achieve the fame of the big guys, today’s technology can help you give them a serious run for the money.

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