Is social media becoming passé in the insurance industry? It seems odd to some observers that the perpetually-late-to-the-party insurance industry has already got a handle on things. After all, most insurers have marketing departments on Twitter and, other than my wife, who doesn’t have a Facebook account?

The subject of social media was part of the keynote address here at the ACORD LOMA Insurance Systems Forum today. Vivek Kundra, who served briefly as the first and, so far, only Chief Information Officer of the United States (now there’s a title for your résumé) brought up the issue of the “social revolution,” pointing out that other issues such as cloud computing and mobile technology are “subservient” to what is going on in social media.

Kundra cited examples such as the angry responses from customers over Netflix raising its rates and Bank of America charging higher debit fees, and the Occupy Wall Street movement.

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