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It appears we have a real generation gap when it comes to buying auto and homeowner’s insurance. Indeed, a key lesson suggested by the results of recent surveys by Deloitte Research could be summed up with the following advice to personal-lines insurers: Get consumers while they’re young!

Surveys of 1,080 auto insurance consumers and an equal number of homeowners found that the two youngest segments (ages 18-25 and 26-34) were the least inclined to renew their current coverage–and were the ones who shopped their personal-lines business most frequently.

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