Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Insurance – advertising. At first glance, it doesn’t seem as if these two industries have a lot in common. But since millions of viewers and I spend an hour every Sunday night immersed in the 1966 world of ad man Don Draper and his compatriots on “Mad Men,” it’s inevitable that the doings at SCDP should teach us some lessons about modern business.

Because your independent insurance agency actually does have some very basic things in common with SCDP. For starters, both are built upon the vision and leadership of their founding partners. Roger, Bert, Don and Lane may not have a lot in common, but collectively they represent the business DNA, the brand of the agency. Both SCDP and your agency succeed by developing intimate customer relationships in which you must know everything about the inner workings of your customer’s business. And both ad agency and insurance agency rely on a team of professionals with very distinct disciplines to deliver the final product.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2022 ALM Global, LLC. All Rights Reserved.