Empowering businesses with the ability to improve decision-making by predicting future outcomes, SAP announces SAP BusinessObjects Predictive Analysis software.
The new offering aims to equip business users with a graphic tool for predictive modeling and advanced visualization. The software is intended to harness the value of big data, enabling organizations to reveal and act upon untapped opportunities and hidden risks.
"There is a lot of untapped insight that could be exposed from exploding internal and external, structured and unstructured data sources," says Dan Vesset, vice president, Business Analytics solutions, IDC. "Predictive capabilities help businesses explore and identify the opportunities and risks hiding in the sea of all that big data. SAP's integrated approach to predictive analytics helps more users learn not only what has happened, but also understand why it happened, what might happen, and what the best course of action is."
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