Social media is one trend in insurance technology that not all people can agree on. Talk with one group of insurers and you're told how wonderful social media is; ask another group and the response is a shrug of the shoulders.

What is it about social media that gets some people hyped up and others bored?

One reason is that the social media tail sometimes wags the dog. Companies put a social media policy together, butdon't always have relevant content to communicate to their customers or business partners. Having the tools to communicate seems more important for some companies than the message being presented.

Recommended For You

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.